At the height of the pandemic, the consulting firm UpNext developed a novel concept to turn empty storefronts into temporary retail pop-up spaces with assistance from municipalities and the state of Massachusetts. With pilot locations in Newton and Needham, UpNext brought MotionLife Media on board to film numerous videos of all the exciting pop-up spaces that sprung to life. The program was an enormous success, and continues to this day all across the state and beyond.